The problem every build attacks.
Most dental websites are brochures: they introduce the practice, list services, and hope. When I audited 6,554 U.S. dental practice sites for the State of Dental Websites 2026, 81% had at least one conversion problem standing between a visitor and a booked appointment. Every concept in this portfolio starts from that finding.
Rebuild around one decision.
I throw out the assumption that the homepage needs to introduce the practice. Patients arriving on a clinic page already know what a clinic is — they're deciding whether this one is the right one.
Built to benchmarks, not guesses.
Illustrative concept build — figures are modeled design targets, not client-reported results.
Every concept is held to the same targets as client work: live in 14 days, fast on mobile, and a booking flow designed for the 4.5% visitor-to-booking median I've measured across real engagements. When client results land, they'll be published here — real numbers, same format.
Every concept is held to the same targets as client work: live in 14 days, fast on mobile, and a booking flow designed to a 4.5% visitor-to-booking modeled design target — not client data (yet). When client results land, they'll be published here — real numbers, same format.