Your support period is a safety net for the client, designed to ensure a smooth transition and address any unexpected issues. This typically covers:
Bug Fixes & Technical Errors: This is the most critical part. You'll fix any technical issues with the website that arise after launch, such as broken links, mobile display errors, or problems with form submissions
Minor Content Edits: You can offer to fix small typos or make minor text and image edits, but it's important to specify a time limit (e.g., "up to 30 minutes of content updates").
CMS Assistance: You'll answer questions about how to use the CMS—for example, how to add a new review, create a new blog post, or update team information.
What It Does NOT Include
Just as important is what your support period does not cover. This prevents "scope creep" and ensures you're not doing extra work for free. Make it clear that your support does not include:
New Features or Functionality: Adding new pages, new sections, or new features like a booking system or a live chat widget. These are new projects and should be quoted separately.
Major Design Changes: This includes redesigning pages, changing the site's layout, or altering the core branding elements like colors and fonts.
Content Creation: Writing new text, sourcing new images, or creating new videos. The client is responsible for providing their own content.
SEO and Ads Services: Essential Terms & Conditions
Disclaimer for Service Performance
Our services focus on optimizing your digital presence based on current best practices and data. However, due to the constantly changing nature of search engine algorithms and market competition, we cannot guarantee specific results in terms of search rankings, traffic volume, or conversion metrics.
No Guarantees of Specific Results SEO and Ads performance is determined by complex, proprietary search engine algorithms (such as Google's) that are outside of the Agency's direct control. The Client acknowledges the inherent volatility of these platforms.
Client Responsibilities & Access The efficient delivery of our services requires the timely provision of assets, system access, and project approvals from the Client.
Intellectual Property (IP) Ownership This clause clarifies the ownership of campaign-specific materials created under this agreement versus the proprietary methodology of the Agency.
Third-Party Changes & Indemnification Unauthorized changes to key platforms can undermine the campaign's success. This protects the Agency from liability stemming from such external changes.