Brief Nº004 · Patient ads for clinics

Paid ads that fill your appointment book — not just your click count.

Google and Meta campaigns built for dental intent and tuned weekly. No vanity clicks.

What you get

Campaigns built to drive calls and bookings, not just clicks.

01

Google Search campaigns

Bid on the procedure keywords patients actually use. High-intent traffic to a page built to convert it.

02

Local Meta campaigns

Reach the right patients in your service area and send them to a page built to book, without the health-based retargeting that puts patient privacy at risk.

03

Privacy-safe measurement

We track calls and form submissions through your own tools, so you see what's working without sending patient data to ad networks.

04

Landing pages that convert

Every campaign points to its own page built to guide patients to one action: booking. No homepage dump, no distractions.

05

Weekly optimization

Bid tuning, ad rotation, negative keywords, and creative tests every week. Compounding gains, not set-and-forget.

06

Monthly performance report

Spend, clicks, and calls tracked per campaign, so you see what your budget brought in each month.

Why ClinicEdge for ads
Built for calls and bookingsPrivacy-safe measurementWeekly optimization, not monthly
Pricing
From $1,500/mo

One platform or both, plus your ad budget. HIPAA-compliant tracking + a monthly cost-per-booked-patient report included. Landing pages from $2,000.

From $900/mo + 15% of ad spend

Capture (one platform) — $900/mo + 15% of ad spend. Full-Funnel (both platforms) — $3,250/mo, for practices spending $7,500+/mo. Landing pages: $3,000 standalone · $1,500 with Capture · free with Full-Funnel. 3-month minimum. We only take ad clients whose site converts, whose front desk answers, and whose tracking is installed — the free audit checks all three.

See full pricing →
03 · Process

From kickoff to live campaigns in 14 days.

/ P1Day 1–3

Audit & strategy

A free 15-minute audit of your current ads — or your competitors', if you've never run any. Where the budget leaks, and which procedures to bid on first.

/ P2Day 4–6

Blueprint

Keyword map, geo targeting, offer, and the landing-page wireframe — agreed before a single dollar of ad spend.

/ P3Day 7–14

Build & launch

Campaigns, landing page, and call/form tracking go live. A conversion baseline is set so week one has something to beat.

/ P4Day 15+

Tune & report

Bids, negative keywords, and creative tests every week — plus a monthly report in the one number that matters: cost per booked patient.

07 · Questions

Frequently Asked Questions

01

Is there a minimum ad budget?

Management starts at $1,500/mo, and I recommend at least $1,500–2,500/mo in ad spend on top of that. Below that, the platforms can't gather enough data to optimize. If that's out of range, the honest move is to fix your site's conversion rate first — the free audit will tell you.

Management starts at $900/mo plus 15% of ad spend, and I recommend at least $1,500–2,500/mo in ad spend on top of that. Below that, the platforms can't gather enough data to optimize. If that's out of range, the honest move is to fix your site's conversion rate first — the free audit will tell you.

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02

Who owns the ad account?

You do. Your account, your pixel, your data — I just run it. If we part ways, everything stays with you, including the campaign history.

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03

How fast will I see booked patients?

Calls and form fills typically start within the first week of launch. Cost per booked patient improving week over week is the realistic 90-day picture — that's why the tuning is weekly, not monthly.

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04

Is the tracking HIPAA-compliant?

Yes. I track calls and form submissions through your own tools and BAA-covered integrations — never by sending patient data to ad networks. No protected health information leaves your systems.

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05

What happens if I cancel?

Month-to-month, no lock-in. Campaigns pause, and you keep the account, the landing page, and every report.

3-month minimum to give the campaigns enough data to optimize — after that it's month-to-month, no lock-in. If you cancel, campaigns pause and you keep the account, the landing page, and every report.

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Tool · Lost-revenue calculatorFree · 60 seconds

See exactly how many patients & dollars your current site is leaking.

Three sliders. Your numbers. A live revenue-leak number you can take to your front desk in the next 60 seconds.

Step 1
Enter monthly visitors
Step 2
Drag three sliders
Step 3
Read the leak
Step 4
Book the audit

Book your free 15-minute
clinic website audit.

We'll do a live 15-minute Zoom audit of your current site. We'll cover what's leaking patients, what's worth saving, and the three changes that would move the most appointments. No deck, no pitch.

Free clinic audit

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