Brief Nº004 · Patient ads for clinics

Paid ads that fill your appointment book — not just your click count.

Google and Meta campaigns built for dental intent and tuned weekly. No vanity clicks.

What you get

Campaigns built to drive calls and bookings, not just clicks.

01

Google Search campaigns

Bid on the procedure keywords patients actually use. High-intent traffic to a page built to convert it.

02

Local Meta campaigns

Reach people in your service area and send them to a page built to book.

03

Privacy-first reporting

Your team counts new-patient calls and bookings in your own systems and shares only the totals with us. We don't send any patient data to Google or Meta.

04

Landing pages that convert

Every campaign points to its own page built to guide patients to one action: booking. No homepage dump, no distractions.

05

Weekly optimization

Bid tuning, ad rotation, negative keywords, and creative tests every week. Compounding gains, not set-and-forget.

06

Monthly performance report

Spend and clicks for each campaign, plus cost per booked patient, based on the totals your team shares.

Why ClinicEdge for ads
Built for calls and bookingsPrivacy-first reportingWeekly optimization, not monthly
Pricing
From $2,000/mo to manage up to $5k in ad spend

Capture (one platform): $2,000/mo to manage up to $5k/mo in ad spend, plus 15% of any spend above $5k. Full-Funnel (both platforms): $3,250/mo, for practices spending $7,500+/mo. Landing pages: $3,000 standalone · $1,500 with Capture · free with Full-Funnel. 3-month minimum, then month to month. Your ad budget is paid to Google or Meta directly. We only take ad clients whose site converts and whose front desk answers the phone; the free audit checks the website.

See full pricing →
03 · Process

From kickoff to live campaigns in 14 days.

/ P1Day 1–3

Audit & strategy

A free 15-minute audit of your current ads — or your competitors', if you've never run any. Where the budget leaks, and which procedures to bid on first.

/ P2Day 4–6

Blueprint

Keyword map, geo targeting, offer, and the landing-page wireframe — agreed before a single dollar of ad spend.

/ P3Day 7–14

Build & launch

Campaigns and the landing page go live, and we agree on the starting numbers with you so week one has something to beat.

/ P4Day 15+

Tune & report

Bids, negative keywords, and creative tests every week — plus a monthly report in the one number that matters: cost per booked patient.

07 · Questions

Frequently Asked Questions

01

Is there a minimum ad budget?

Management starts at $2,000/mo for one platform, when you spend up to $5k/mo on ads. That ad budget is paid to Google or Meta, not to us. I recommend at least $1,500–2,500/mo in ad spend. Below that, campaigns get too few clicks to show what works. If that's out of range, the better first step is your website. The free audit shows where to start.

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02

Who owns the ad account?

You do. The ad account is in your practice's name and I just run it. If we part ways, everything stays with you, including the campaign history.

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03

How fast will I see booked patients?

Campaigns usually start getting clicks in the first week. How fast clicks turn into booked patients depends on your market, your offer and your front desk, so we tune weekly and send a monthly report. We don't promise a number.

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04

How do you report on ads without handling patient data?

You count new-patient calls and bookings in your own systems: your phone system and the HIPAA-compliant booking and form vendors that sign a Business Associate Agreement (BAA) with your practice. You share only the totals with us. We don't send any patient data to Google or Meta. The monthly report shows ad spend and cost per booked patient, based on those totals.

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05

What happens if I cancel?

3-month minimum so the campaigns have time to settle. After that it's month-to-month, no lock-in. If you cancel, campaigns pause and you keep the account, the landing page, and every report.

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Tool · Lost-revenue calculatorFree · 60 seconds

See exactly how many patients & dollars your current site is leaking.

Three sliders. Your numbers. A live revenue-leak number you can take to your front desk in the next 60 seconds.

Step 1
Enter monthly visitors
Step 2
Drag three sliders
Step 3
Read the leak
Step 4
Book the audit

Book your free 15-minute
clinic website audit.

We'll do a live 15-minute Zoom audit of your current site. We'll cover what's leaking patients, what's worth saving, and the three changes that would move the most appointments. No deck, no pitch.

Free clinic audit

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