03 · Pricing · Plain numbersAll-in. No surprise invoices.

Three packages. Zero hidden line items.

Pick the one that matches your stage. All three include the 15-minute audit, the launch playbook, and 30 days of post-launch support.

Essential
$8,000

Essential online presence setup for single-location dental practices. six core pages — Home, Services, Contact, Blog, About , New Patients— wired for bookings from day one.

Simple, clean design that converts
Mobile-optimized
HIPAA-compliant booking and form vendors
Online booking system integrated
SEO optimized
Brand identity: Brand Starter included
1 foundation articles — clinically reviewed by a dentist
Done-with-you onboarding
1 month of maintenance
One-Click Practice Directions
Blog for Patient Resources
FAQ section to answer patient questions upfront
Automated SMS Reminders
Google My Business setup for local visibility
shipped in 2 weeks
6 pages
+$1,000 for adding an extra page
Start with an audit ↗
STUDIO
$18,000

Ultimate digital solution for dental practices. Everything in Growth plus 3 pages,Helping Patients suite, Treatment Journey page, Plan Your Treatment page, and a full content plan.

Everything in Growth plan
Helping Patients suite — 3 dedicated patient-decision pages , see below.
Treatment Journey page — Journey Visualizer + Treatment Comparison Table
Plan Your Treatment page — Personalized Treatment Finder + Custom Cost Calculator
Brand identity: Brand Studio included
10 pages with full CMS structure
5 foundation articles — clinically reviewed by a dentist
3 months of maintenance
Before/After Image Slider to build trust
Social Media Management package for one month
content road map
shipped in 4 weeks
11 pages
+$1,000 for adding an extra page
Start with an audit ↗
🛡️ Launch-Risk-Free Guarantee
You'll see your homepage design before you pay a cent of the balance — love it or we revise until you do. You pay the second half only once your site is live and you're happy with it. Delivered on the timeline we promise, or we make it right.
Included with every build

Your brand, done at three levels.

Tier 1 · Brand Starter
Look consistent

Logo, core colors, and fonts that work together, with a simple do's-and-don'ts guide. For a solo clinic.

Tier 2 · Brand Standard
Market consistently

Everything in Starter plus extra colors, a full font scale, a tone-of-voice guide, and ready-to-post social templates. For clinics posting weekly and running ads.

Tier 3 · Brand Studio
Scale consistently

The full brand book: every logo version, patterns, print and web examples, accessibility-checked colors, and a complete voice guide. For premium or multi-location practices.

Ongoing services · monthly

Run a service month to month.

Builds are one-time. These keep patients coming after launch. Month-to-month, cancel anytime.

Social Media
Starter — 12 posts/mo$1,000/mo
Growth — 20 posts + 4 reels/mo$2,000/mo

You supply quick clips — if none arrive, we post from a branded template library so your page never goes quiet. We handle the calendar, captions, reels, and posting.

Patient Ads That Prove Their Worth
Capture — Google or Meta$2,000/mo
Full-Funnel — both platforms
Base fee covers up to $5k/mo ad spend; 15% fee applies only to spend over $5k.
$3,250/mo

We don't just run your ads — we prove which dollar fills your chair. Every plan includes HIPAA-compliant cost-per-booked-patient reporting by channel. Full-Funnel adds compliant retargeting and call-tracking attribution, so phone bookings get credited too. Management fee only — your ad budget is paid to Google/Meta directly. 3-month minimum, then month-to-month.

Landing Page
Standalone$3,000
With Capture (one platform)$1,500
With Full-Funnel (both platforms)Free

One-time. Conversion copywriting + HIPAA-aware online booking included. Free with a Full-Funnel plan, or $1,500 added to Capture. Every campaign runs to its own dedicated landing page — focused pages convert far better than sending paid traffic to a homepage.

Maintenance
Care plan$299/mo

Hosting, security, daily backups, and uptime monitoring — plus HIPAA-compliant website analytics, a monthly freshness update. Your site stays fresh, fast, and compliant. 150/hour for content edit

🛡️ our Result Guarantee
Three ways we take the risk off your plate:See it before you commit. You approve your homepage design before we build the rest — up to two rounds of revisions to get it right.
Pay on results, not promises. 50% to start, 50% only once your site is live and you've signed off. No balance due on a site you haven't seen working.
On time, or we credit you. If we miss the delivery date we promised, you get [5% off / one free month of Care plan] for every week we're late.
Essential
$8,000

Best for a single-location practice that needs a credible, booking-first site — fast.

6 pages — Home, Services, New Patients, About, Blog, Contact — shipped in 2 weeks
This is some text inside of a div block.
6 conversion-engineered pages, shipped in 2 weeks
Mobile-first build with a 3.2s speed budget
HIPAA-aware forms through BAA-covered vendors
Online booking + Google Business Profile setup
1 foundation article + 1 month of Care included
+$1,000 per extra page
Start with the free audit ↗
Growth · Recommended
$13,000

Best for practices that want the site plus the growth engine around it.

Everything in Essential — 8 pages + CMS, shipped in 3 weeks
Everything in Essential — 8 pages, shipped in 3 weeks
Patient Stories + insurance-answers pages
Reviews widget built in — automated review capture lives in Studio or Local Visibility
Ad campaigns set up one platform + 1 month managed + dedicated landing page
Smileproof AI smile simulator — 1 months included, then $249/mo
3 foundation articles + 2 months of Care
Prefer monthly? $1,500 down + $649/mo × 24 — Care included, you own the site at month 24, pay off early anytime. ($17,076 total vs $13,000 one-time.)
+$1,000 per extra page
Start with the free audit ↗
Studio
$18,000

Best for premium or multi-location practices that want the full patient-decision suite.

Everything in Growth — 11 pages + full CMS, shipped in 4 weeks
Treatment Journey + Plan Your Treatment decision tools
Full brand book — logos, voice, social templates
Before/after galleries + review automation
5 foundation articles + 3 months of Care
+$1,000 per extra page
Start with the free audit ↗

Every plan: 50/50 payment — $0 balance until you approve your homepage design. Foundation articles are researched, sourced, and plagiarism-checked.

Compare the three plans.

Design & pages
Pages included
6
8 + CMS
8
11 + full CMS
11 + CMS
Launch time
2 weeks
3 weeks
4 weeks
Brand identity
Starter
Standard
Full brand book
Conversion
Online booking + SMS reminders
Patient Stories + insurance answers
Treatment decision tools
Smileproof AI smile simulator
3 months
3 months
Review automation
Content
Foundation articles
1
3
5
Content roadmap
Marketing
Google Business Profile setup
Ads setup + 1 month managed + landing page
Support
Care plan included
1 month
2 months
3 months
50/50 pay-on-launch
Columns: Essential · Growth · Studio
The launch guarantee
See it before you commit. You approve your homepage design before we build the rest — two full revision rounds included.
Pay on results, not promises. 50% to start, 50% only once your site is live and you have signed off. No balance due on a site you have not seen working.
On time, or we credit you. If we miss the delivery date we promised, you get one free month of Care for every week we are late.

Run a service month to month.

Builds are one-time. These keep patients coming after launch. Month-to-month, cancel anytime.

Patient ads — gated on purpose
Capture — one platform$900/mo + 15% of ad spend
Full-Funnel — both platforms$3,250/mo · for $7,500+/mo spenders

We only run ads when three things are true: your site converts, your front desk answers, and tracking is installed — otherwise ads burn money. The free audit checks all three. Management fee only; your ad budget is paid to Google/Meta directly. 3-month minimum, then month-to-month.

Dedicated landing pages
Standalone$3,000
With Capture$1,500
With Full-FunnelFree

One-time. Conversion copywriting + HIPAA-aware online booking included. Every campaign runs to its own dedicated page — focused pages convert far better than a homepage.

Care plans
Care$299/mo
Care+$499/mo

Care: hosting, security, daily backups, uptime monitoring, HIPAA-compliant analytics, and a monthly freshness update. Care+: everything in Care plus a monthly conversion review and quarterly content refresh. Content edits $150/hr on Care.

Local visibility
Google Business Profile + local SEO + review automation$799/mo

Be the practice patients find first. Monthly GBP optimization and posts, local on-page SEO, automated review capture and responses, plus a quarterly AI-visibility report — we ask ChatGPT and Google AI who the best dentist in your city is, and work until the answer is you. Month-to-month, cancel anytime.

Smileproof — AI smile simulator
Standalone$299/mo
With any build$249/mo

Patients upload one photo on your site, see a realistic preview of their new smile, and book a consult. Built by us — no other US dental web agency offers this. Free 30-day pilot for audit clients.

Founding Practice Program3 of 3 seats open

Three founding seats. Real numbers, published.

We are taking exactly three US practices through the full Growth build this quarter and publishing their 90-day results as our first public case studies. Founding practices get the complete growth stack — build, Smileproof, Care, and a managed ads month — with a significant founding credit, in exchange for measurement access, an honest review, and two introductions. Application-based: we will tell you on the audit call whether your practice qualifies.

Apply on the free audit call ↗
When seat three fills, this program closes permanently and is replaced by the case studies it produced.

A few new patients pay for the entire site.

One implant case pays for the entire site.

The average new patient is worth $4,000–$6,000 over their time with your practice — more once family and referrals follow. If your current site sends even a couple of would-be patients a month back to Google, the build pays for itself in the first quarter. Run your numbers in the 60-second calculator, then let the free audit show you exactly where the leak is.

An average implant case is worth $4,000–$10,000+. If your current site sends even one of those a month back to Google, the build pays for itself in the first quarter. Run your numbers in the 60-second calculator, then let the free audit show you exactly where the leak is.

Pricing questions, answered straight.

Why are there no client results on this page yet?

Because we won't invent them. ClinicEdge launched in 2026; our proof today is the 6,554-site State of Dental Websites study and concept builds you can click through. Our first three client case studies — with real 90-day numbers — are the entire point of the Founding Practice Program above.

What does 50/50 payment actually mean?

50% to start, 50% only after your site is live and you have signed off. You see your homepage design before you pay a cent of the balance.

What if I hate the design?

You approve the homepage design before we build the rest — two full revision rounds included. If we still can't get it right, you walk away owing nothing on the balance.

Why $13,000 when templates cost $500?

A template gives you a layout. This gives you a booking system: patient-psychology copy, HIPAA-aware forms, local SEO structure, call and form tracking, and a builder who measures bookings — not “looks fresher.” A couple of retained patients cover the difference.

A template gives you a layout. This gives you a booking system: patient-psychology copy, HIPAA-aware forms, local SEO structure, call and form tracking, and a builder who measures bookings — not “looks fresher.” One implant case covers the difference.

Who actually does the work?

The founder — strategy, copy, and the patient-psychology layer — with a senior engineer on build and code quality. No account managers, no handoffs.

What is the Founding Practice Program?

Three seats for US practices willing to share their 90-day numbers as public case studies, in exchange for a significant founding credit on the Growth build. No public price — ask on the audit call and we'll walk you through the exact stack and credit.

Proof · Building in the open

No fake testimonials. Real evidence you can check.

We're early, and honest about it. Instead of stock quotes, here's verifiable proof of how we think and what we ship.

Next step · 15 minutes

Not sure which tier? Start with the free audit.

15-minute zoom meeting of your current site. We'll tell you which package fits your practice and patient volume.

Book on Calendly ↗
Tool · Lost-revenue calculatorFree · 60 seconds

See exactly how many patients & dollars your current site is leaking.

Three sliders. Your numbers. A live revenue-leak number you can take to your front desk in the next 60 seconds.

Step 1
Enter monthly visitors
Step 2
Drag three sliders
Step 3
Read the leak
Step 4
Book the audit