03 · Pricing · Plain numbersAll-in. No surprise invoices.

Three packages. Zero hidden line items.

Pick the one that matches your stage. All three include the 15-minute audit, the launch playbook, and 30 days of post-launch support.

Essential
$5,900

For a single-location practice that needs a credible, booking-first site — fast. Six core pages — Home, Services, New Patients, About, Blog, Contact — each built to move a visitor toward one action: requesting an appointment.

Clean, credible design — patients judge a practice's care by its website before they ever call
Mobile-first build — most patients will only ever see your site on a phone
HIPAA-aware forms and booking through BAA-covered vendors — the parts that touch patient information are built for healthcare, not bolted on
Online booking patients can use after hours and on weekends — a short request form, routed straight to your front desk
Search foundations you can verify: page titles, meta descriptions, structured data, and a clean sitemap
Brand Starter identity — logo, core colors, and fonts that work together, with a do's-and-don'ts guide
1 foundation article — researched, fact-checked, and signed off by you before it publishes
Done-with-you onboarding — we set it up with your front desk, not around them
1 month of the Care plan included
One-tap directions to your door — no address hunting
Patient-resources blog, structured so future articles rank for what patients actually search
FAQ section that answers what patients ask before they call — insurance, cost, pain, parking
Automated SMS reminders through your BAA-covered booking vendor — confirmations without front-desk phone time
Google Business Profile setup — complete and consistent, so patients searching "dentist near me" can find your practice, hours, and reviews
Live in 2 weeks
6 pages
+$600 for adding an extra page
Start with an audit ↗
Studio
$12,500

For premium or multi-location practices: the full patient-decision suite — the pages patients read when they're weighing a major treatment.

Everything in Growth
Helping Patients suite — 3 pages answering what patients weigh before booking: what happens, what it costs, how to choose
Treatment Journey page — patients see each stage of care and compare options in a table you approve clinically
Plan Your Treatment page — a treatment finder and cost calculator, with content you approve — patients call already understanding options and ballpark costs
Brand Studio identity — the full brand book: every logo version, accessibility-checked colors, and a complete voice guide
Full CMS structure across all 11 pages — your team updates content without calling a developer
5 foundation articles — researched, fact-checked, signed off by you
3 months of the Care plan included
Before/After slider for your own case photos — the proof cosmetic patients look for first
Automated review capture, plus your first month of social media management
A content roadmap — what to publish next and why, mapped to what patients search
Live in 4 weeks
11 pages
+$600 for adding an extra page
Start with an audit ↗
🛡️ Launch-Risk-Free Guarantee
You'll see your homepage design before you pay a cent of the balance — love it or we revise until you do. You pay the second half only once your site is live and you're happy with it. Delivered on the timeline we promise, or we make it right.
Included with every build

Your brand, done at three levels.

Tier 1 · Brand Starter
Look consistent

Logo, core colors, and fonts that work together, with a simple do's-and-don'ts guide. For a solo clinic.

Tier 2 · Brand Standard
Market consistently

Everything in Starter plus extra colors, a full font scale, a tone-of-voice guide, and ready-to-post social templates. For clinics posting weekly and running ads.

Tier 3 · Brand Studio
Scale consistently

The full brand book: every logo version, patterns, print and web examples, accessibility-checked colors, and a complete voice guide. For premium or multi-location practices.

Ongoing services · monthly

Run a service month to month.

Builds are one-time. These keep patients coming after launch. Month-to-month, cancel anytime.

Social Media
Starter — 12 posts/mo$1,000/mo
Growth — 20 posts + 4 reels/mo$2,000/mo

You supply quick clips — if none arrive, we post from a branded template library so your page never goes quiet. We handle the calendar, captions, reels, and posting.

Patient Ads That Prove Their Worth
Capture — Google or Meta$2,000/mo
Full-Funnel — both platforms
Base fee covers up to $5k/mo ad spend; 15% fee applies only to spend over $5k.
$3,250/mo

We don't just run your ads — we prove which dollar fills your chair. Every plan includes HIPAA-compliant cost-per-booked-patient reporting by channel. Full-Funnel adds compliant retargeting and call-tracking attribution, so phone bookings get credited too. Management fee only — your ad budget is paid to Google/Meta directly. 3-month minimum, then month-to-month.

Landing Page
Standalone$3,000
With Capture (one platform)$1,500
With Full-Funnel (both platforms)Free

One-time. Conversion copywriting + HIPAA-aware online booking included. Free with a Full-Funnel plan, or $1,500 added to Capture. Every campaign runs to its own dedicated landing page — focused pages convert far better than sending paid traffic to a homepage.

Maintenance
Care plan$299/mo

Hosting, security, daily backups, and uptime monitoring — plus HIPAA-compliant website analytics, a monthly freshness update. Your site stays fresh, fast, and compliant. 150/hour for content edit

🛡️ our Result Guarantee
Three ways we take the risk off your plate:See it before you commit. You approve your homepage design before we build the rest — up to two rounds of revisions to get it right.
Pay on results, not promises. 50% to start, 50% only once your site is live and you've signed off. No balance due on a site you haven't seen working.
On time, or we credit you. If we miss the delivery date we promised, you get 5% off the final payment — or one free month of Care — for every week we're late.
Essential
$5,900

Best for a single-location practice that needs a credible, booking-first site — fast.

6 pages — Home, Services, New Patients, About, Blog, Contact — shipped in 2 weeks
Clean, mobile-first design — most patients see your site on a phone, and judge your care by it
HIPAA-aware forms and booking through BAA-covered vendors — patient details never sit on the site itself
Online booking patients can use after hours — a short request form, routed straight to your front desk
Automated SMS reminders through your BAA-covered vendor — fewer no-shows without front-desk calls
Search foundations you can verify — page titles, meta descriptions, structured data, clean sitemap
Google Business Profile setup — so patients searching 'dentist near me' find your practice, hours, and reviews
FAQ and patient-resources blog — answers insurance, cost, and pain questions before patients call
Brand Starter identity — logo, colors, and fonts that work together, with a usage guide
1 foundation article — researched, fact-checked, and signed off by you before it publishes
Done-with-you onboarding, plus 1 month of the Care plan — set up with your front desk, not around them
+$600 per extra page
Start with the free audit ↗
Growth · Recommended
$8,900

Best for practices that want the site plus the growth engine around it.

Everything in Essential — 8 pages + CMS, shipped in 3 weeks
Everything in Essential — 8 pages, shipped in 3 weeks
Patient Stories page — your video testimonials, because patients pick the dentist they feel they've already met
Insurance Checker page — patients see accepted plans up front, instead of tying up your phone line
Insurance verification through BAA-covered form vendors — coverage questions handled before the first call
Reviews widget on the site — your Google rating as a selling point (automated review capture comes with Studio)
Google or Meta ad campaigns — one platform, set up and managed for the first month
A dedicated landing page for your ads — sending paid clicks to a homepage burns budget
Smileproof AI smile simulator — 1 month included, then $249/mo
3 foundation articles — researched, fact-checked, and signed off by you
Brand Standard identity, plus 2 months of the Care plan — colors, tone-of-voice, and social templates
Prefer monthly? $1,500 down + $375/mo × 24 — Care included, you own the site at month 24, pay off early anytime. ($10,500 total vs $8,900 one-time.)
+$600 per extra page
Start with the free audit ↗
Studio
$12,500

Best for premium or multi-location practices that want the full patient-decision suite.

Everything in Growth — 11 pages + full CMS, shipped in 4 weeks
Helping Patients suite — 3 pages: what happens, what it costs, and how to choose
Treatment Journey page — each stage of care, with an options table you approve clinically
Plan Your Treatment page — a treatment finder and cost calculator, with content you approve
Brand Studio identity — the full brand book: logos, accessibility-checked colors, and a voice guide
Before/After slider for your own case photos, plus automated review capture
5 foundation articles — researched, fact-checked, and signed off by you
First month of social media management, plus a content roadmap mapped to what patients search
3 months of the Care plan — hosting, security, backups, uptime, and monthly freshness
+$600 per extra page
Start with the free audit ↗

Every plan: 50/50 payment — $0 balance until you approve your homepage design. Foundation articles are researched, sourced, and plagiarism-checked.

Not a dental clinic?

The same conversion system — HIPAA-aware booking, mobile-first design, local SEO — works for med spas, chiropractors, dermatologists, physical therapists , plastic surgeons , and specialty clinics. Same packages, same prices; the build is tailored to your patient journey. Tell us what you run and you’ll get a scoped proposal within 48 hours.

Request a proposal ↗

Compare the three plans.

Design & pages
Pages included
6
8 + CMS
8
11 + full CMS
11 + CMS
Launch time
2 weeks
3 weeks
4 weeks
Brand identity
Starter
Standard
Full brand book
Conversion
Online booking + SMS reminders
Patient Stories + insurance answers
Treatment decision tools
Smileproof AI smile simulator
1 month
3 months
Review automation
Content
Foundation articles
1
3
5
Content roadmap
Marketing
Google Business Profile setup
Ads setup + 1 month managed + landing page
Support
Care plan included
1 month
2 months
3 months
50/50 pay-on-launch
Columns: Essential · Growth · Studio
The launch guarantee
See it before you commit. You approve your homepage design before we build the rest — two full revision rounds included.
Pay on results, not promises. 50% to start, 50% only once your site is live and you have signed off. No balance due on a site you have not seen working.
On time, or we credit you. If we miss the delivery date we promised, you get one free month of Care for every week we are late.

Run a service month to month.

Builds are one-time. These keep patients coming after launch. Month-to-month, cancel anytime.

Patient ads — gated on purpose
Capture — one platform$2,000/mo — covers up to $5k/mo ad spend; 15% only on spend above $5k
Full-Funnel — both platforms$3,250/mo · for $7,500+/mo spenders

We only run ads when three things are true: your site converts, your front desk answers, and tracking is installed — otherwise ads burn money. The free audit checks all three. Management fee only; your ad budget is paid to Google/Meta directly. 3-month minimum, then month-to-month.

Dedicated landing pages
Standalone$3,000
With Capture$1,500
With Full-FunnelFree

One-time. Conversion copywriting + HIPAA-aware online booking included. Every campaign runs to its own dedicated page — focused pages convert far better than a homepage.

Care plans
Care$299/mo
Care+$499/mo

Care: hosting, security, daily backups, uptime monitoring, HIPAA-compliant analytics, and a monthly freshness update. Care+: everything in Care plus a monthly conversion review and quarterly content refresh. Content edits $150/hr on Care.

Local visibility
Google Business Profile + local SEO + review automation$799/mo

Be the practice patients find first. Monthly GBP optimization and posts, local on-page SEO, automated review capture and responses, plus a quarterly AI-visibility report — we ask ChatGPT and Google AI who the best dentist in your city is, and work until the answer is you. Month-to-month, cancel anytime.

Smileproof — AI smile simulator
Standalone$299/mo
With any build$249/mo

Patients upload one photo on your site, see a realistic preview of their new smile, and book a consult. Built by us — no other US dental web agency offers this. Free 30-day pilot for audit clients.

Founding Practice Program3 of 3 seats open

Three founding seats. Real numbers, published.

We are taking exactly three US practices through the full Growth build this quarter and publishing their 90-day results as our first public case studies. Founding practices get the complete growth stack — build, Smileproof, Care, and a managed ads month — with a significant founding credit, in exchange for measurement access, an honest review, and two introductions. Application-based: we will tell you on the audit call whether your practice qualifies.

Apply on the free audit call ↗
When seat three fills, this program closes permanently and is replaced by the case studies it produced.

A few new patients pay for the entire site.

One implant case pays for the entire site.

The average new patient is worth $4,000–$6,000 over their time with your practice — more once family and referrals follow. If your current site sends even a couple of would-be patients a month back to Google, the build pays for itself in the first quarter. Run your numbers in the 60-second calculator, then let the free audit show you exactly where the leak is.

An average implant case is worth $4,000–$10,000+. If your current site sends even one of those a month back to Google, the build pays for itself in the first quarter. Run your numbers in the 60-second calculator, then let the free audit show you exactly where the leak is.

Pricing questions, answered straight.

Why are there no client results on this page yet?

Because we won't invent them. ClinicEdge launched in 2026; our proof today is the 6,554-site State of Dental Websites study and concept builds you can click through. Our first three client case studies — with real 90-day numbers — are the entire point of the Founding Practice Program above.

What does 50/50 payment actually mean?

50% to start, 50% only after your site is live and you have signed off. You see your homepage design before you pay a cent of the balance.

What if I hate the design?

You approve the homepage design before we build the rest — two full revision rounds included. If we still can't get it right, you walk away owing nothing on the balance.

Why $8,900 when templates cost $500?

A template gives you a layout. This gives you a booking system: patient-psychology copy, HIPAA-aware forms, local SEO structure, call and form tracking, and a builder who measures bookings — not “looks fresher.” A couple of retained patients cover the difference.

A template gives you a layout. This gives you a booking system: patient-psychology copy, HIPAA-aware forms, local SEO structure, call and form tracking, and a builder who measures bookings — not “looks fresher.” One implant case covers the difference.

Who actually does the work?

The founder — strategy, copy, and the patient-psychology layer — with a senior engineer on build and code quality. No account managers, no handoffs.

What is the Founding Practice Program?

Three seats for US practices willing to share their 90-day numbers as public case studies, in exchange for a significant founding credit on the Growth build. No public price — ask on the audit call and we'll walk you through the exact stack and credit.

Proof · Building in the open

No fake testimonials. Real evidence you can check.

We're early, and honest about it. Instead of stock quotes, here's verifiable proof of how we think and what we ship.

Next step · 15 minutes

Not sure which tier? Start with the free audit.

15-minute zoom meeting of your current site. We'll tell you which package fits your practice and patient volume.

Book on Calendly ↗
Tool · Lost-revenue calculatorFree · 60 seconds

See exactly how many patients & dollars your current site is leaking.

Three sliders. Your numbers. A live revenue-leak number you can take to your front desk in the next 60 seconds.

Step 1
Enter monthly visitors
Step 2
Drag three sliders
Step 3
Read the leak
Step 4
Book the audit