09 · Tools · Lost-revenue calculatorFree · No email required

How much is your website quietly costing you?

Three numbers. We compare your current performance against the benchmark for an optimized dental site and show you, in dollars, what the gap is worth.

Tool · Lost-revenue calculator v2.0 · May 2026 · Free

How much is your dental website quietly costing you?

Three numbers. We compare your performance against the benchmark for a well-optimized dental site and show you, in dollars, what the gap is worth each month.

visitors / mo
Visitors who book online today 2.0%
0.5%10%
Avg. lifetime value per new patient $1,800
$200$5,000
Show-rate (booked → kept appt.) 75%
50%100%
Benchmark: A well-built dental site can convert 4.5% of visitors into booking requests — vs. the ~2% a typical, unoptimized clinic site manages. It's the target we design toward.
Estimated leak · per month

$0

Move your booking conversion from 2.0% to 4.5% and you recover this much in attributed new-patient revenue per month.

Bookings today0 / mo
Bookings at benchmark0 / mo
Gap0 / mo
Lost patients
(per year)
0
Lost revenue
(per year)
$0
3-year
opportunity
$0
Next step · 15 minutes

See exactly which fixes close this gap.

Book your free 15-minute Zoom audit right here. You'll leave with the three changes worth making first, in order of impact on bookings — yours to keep, no pitch.

Methodology
  • Visitors — monthly unique visitors from your analytics.
  • Conversion — % of visitors who request or book an appointment online.
  • LTV — average lifetime value of a new patient, net of cost of service.
  • Show-rate — fraction of online bookings that become kept appointments.
  • Benchmark — 4.5%, the booking-conversion rate a well-optimized dental site can reach and the target we design toward. A goal, not a guarantee; published healthcare-site conversion benchmarks typically run ~3–5%.
  • Leak = Visitors × (Benchmark − Current) × Show-rate × LTV.

Book your free 15-minute
clinic website audit.

We'll do a live 15-minute Zoom audit of your current site. We'll cover what's leaking patients, what's worth saving, and the three changes that would move the most appointments. No deck, no pitch.

Free clinic audit