The problem
A pretty site that booked nobody.
Northpoint came to us with a freshly-redesigned website that the practice loved and patients ignored. Mobile bounce sat at 71%. Their paid ads were generating clicks at $14/each but only 8% turned into a booked appointment.
The approach
Rebuild around one decision.
We threw out the assumption that the homepage needed to introduce the practice. Patients arriving on a clinic page already know what a clinic is — they're trying to decide whetherthisone is the right one.
Outcome
Numbers that survived 90 days.
The site shipped in 14 days. Within 60, online bookings were up 38%, attributed new-patient revenue had crossed $72k, and the front desk had stopped asking whether patients preferred to call.