Case Study: Physical Therapy Clinic Increased Bookings by 38%

Background: A physical therapy clinic in Denver had a Meta Ads campaign generating engagement but few bookings.

Problem Identified:

• Targeting broad healthcare interests
• Using stock photos and generic messaging
• No review integration
• Single-ad approach (no retargeting sequence)

Solutions Implemented:

• Created custom audiences based on website visitors
• Developed educational content about common conditions
• Implemented review collection system with SMS requests
• Built 3-stage retargeting sequence based on engagement
• Created location-specific content for Denver area

Results in 90 Days:

• Cost per booking decreased by 29%
• Booking rate increased from 2.8% to 8.3%
• Overall patient acquisition increased by 38%
• Patient satisfaction scores increased by 30% (better-qualified patients)

Conclusion

Meta Ads aren't just about awareness—they're about building trust with potential patients before they even search for your services. By implementing strategic audience targeting, creating trust-building content, leveraging reviews, using effective retargeting sequences, and integrating local visibility, you can turn Meta Ads into a reliable patient acquisition channel.

‍