Case Study: orthodontics Practice Increased Bookings by 45%

Background: A orthodontics practice in san -fransisco had a Google Ads campaign generating clicks but few bookings.

Problem Identified:

• Targeting broad keywords ("dentist Austin")
• Generic ad copy ("Quality dental care")
• Landing page with "Contact Us" form (not booking)
• No local SEO integration

Solutions Implemented:

• Targeted symptom-based keywords ("toothache relief Austin")
• Created urgent ad copy: "Same-Day Dental Appointment - Book Online"
• Built dedicated landing page with real-time availability
• Integrated Google Business Profile with star ratings
• Added patient testimonials with specific results

Results in 90 Days:

• Cost per booking decreased by 32%
• Booking rate increased from 3.2% to 9.7%
• Overall patient acquisition increased by 45%
• ROI on ad spend: 8.3x (every $1 spent generated $8.30 in revenue)

Conclusion

Google Ads isn't just about getting clicks—it's about filling your appointment book with qualified patients. By targeting the right keywords, creating high-converting ad copy, optimizing landing pages, integrating local SEO, and tracking what matters, you can turn Google Ads into your most reliable patient acquisition channel.

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