📘 Educational Simulation — This case study is a modeled scenario based on industry benchmarks for orthodontic practices. It is intended to illustrate the potential outcomes of ClinicEdge Studio's methodology, not actual client results.

Scenario Overview

An orthodontics practice running Google Ads generates clicks but very few Invisalign consultation bookings. Their cost-per-click is high and their landing page converts at under 3%.

Problems Identified

• Targeting broad keywords like "dentist" instead of "Invisalign consultation [city]"
• Generic ad copy with no urgency or specific offer
• Landing page sends users to the homepage, not a dedicated booking page
• No trust signals — no before/after photos, no patient count, no reviews on landing page
• No retargeting for users who visited but didn't book

Recommended Strategy

• Shift to high-intent keywords: "Invisalign near me," "affordable braces [city]," "orthodontist consultation"
• Write ad copy with a clear offer: "Free Invisalign Consultation — Limited Slots This Month"
• Build a dedicated landing page with before/after gallery, pricing transparency, and a 2-step booking form
• Add Google review stars and patient count to the page
• Set up retargeting ads for visitors who didn't convert

Projected Outcomes (Based on Industry Benchmarks)

• Cost per consultation booking decreases by 30–40%
• Landing page conversion rate improves from ~3% to 8–12%
• New Invisalign consultations increase by 40–50% within 60 days
• Ad spend ROI improves to 6–9x return on investment

Key Takeaway

Orthodontic patients — especially adults considering Invisalign — do significant research before booking. A high-converting campaign meets them at the decision moment with the right message, the right trust signals, and a frictionless path to booking.