Case Study: Dental Clinic Increased Local Bookings by 48%

Background: A dental practice in Austin had low visibility in "dentist near me" searches.

Problem Identified:

• Incomplete Google Business Profile
• No keyword optimization
• Only 12 reviews with 4.2-star average
• Slow mobile site (5.2 seconds load time)

Solutions Implemented:

• Completed GBP with photos, services, and posts
• Optimized website for "dentist in Austin" and related keywords
• Launched automated review collection system
• Improved mobile speed to 1.8 seconds
• Built citations on 20+ local directories

Results in 90 Days:

• Appeared in "Local 3-Pack" for 15+ keywords
• Google Maps views increased by 200%
• Bookings from Google Search increased by 48%
• Patient acquisition cost decreased by 32%

Conclusion

Local SEO isn’t just about appearing in search results—it’s about being the top choice when patients search for care. By optimizing your Google Business Profile, targeting local keywords, building citations, managing reviews, and ensuring mobile-first design, you can dominate your local market and fill your appointment book.

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