Case Study: cardiology Clinic Increased Mobile Bookings by 40%

Background: A cardiology practice in california had a website that looked great on desktop but performed poorly on mobile.

Problem Identified:

• Booking button was too small (32x32 pixels)
• Form required 12 fields to book
• Page load time: 4.8 seconds
• No mobile-specific content organization

Solutions Implemented:

• Increased booking button to 56x56 pixels in the thumb zone
• Reduced form fields to 4 essentials
• Optimized images to reduce load time to 1.9 seconds
• Restructured content for mobile scanning

Results in 90 Days:

• Mobile bounce rate decreased by 37%
• Mobile booking conversions increased by 40%
• Overall patient acquisition increased by 28%
• Google ranking improved for "dentist near me" searches

Conclusion

Your clinic website must work perfectly on mobile because that's where patients are. By implementing these mobile-first strategies, you'll capture the 68% of patients booking on phones—and leave competitors behind.

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