01 · Challenge
The presenting complaint.
Northpoint was paying $4,200/mo on Google Ads but only 8% of clicks turned into a booking. Their mobile site loaded in 4.1s and the 'Book' button sat below a 600px-tall stock hero. Mobile users — 71% of traffic — simply never saw it.
02 · Approach
The diagnosis.
We rebuilt the homepage around a single thumb-reach booking control, surfaced insurance accepted as plain indexable text, and rewrote the three service pages with the procedure-specific intent keywords paid search was already buying.
03 · Implementation
What we shipped.
01✓Mobile-first rebuild on Webflow (1.4s LCP)
02✓Booking flow as primary nav element
03✓Service-page system per procedure
04✓Schema.org medical + LocalBusiness markup
05✓GBP weekly post cadence handoff
04 · Results
Numbers after 90 days.
+38%
Online bookings (60d)
$72k
Attributed new-patient revenue
1.4s
Mobile LCP (down from 4.1s)
Top 3
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