Our SEO Services for Clinics: Get Discovered by the Right Patients
As a web designer with a medical background, I see a disconnect every day: amazing clinics doing incredible work, yet they're invisible online. Just having a beautiful website isn't enough anymore. Patients use Google, and if you aren't showing up when they search, you're missing out. Our SEO services bridge that gap, making sure your clinic is not just visible, but is the obvious choice for patients in your local community. We handle all the technical details so you can focus on what you do best: providing excellent care.
The Foundation: Local SEO & Google Business Profile Optimization
For any clinic, your Google Business Profile (GBP) is your digital front door. This isn't just a simple listing; it's a powerful tool that puts you on Google Maps and in the local search results. A properly optimized GBP is the most direct and effective way to get new patients in your area. We don’t just set it up—we optimize it for maximum visibility, so when a potential patient searches for a "dentist near me" or a "dermatologist in [Your City]," your clinic is the first thing they see.
Here’s how we build a strong local foundation:
- Google Business Profile Setup + Optimization: We create and fully optimize your clinic's GBP, ensuring every detail is accurate and complete. This includes choosing the right categories, writing a compelling description, and adding high-quality photos.
- Local Citation Building: We ensure your clinic's Clinical Listing Data Integrity is consistent across dozens of online directories. Every citation we build adds to your authority and helps search engines confirm your clinic is legitimate and trustworthy.
- Encourage Patient Reviews: A high volume of positive reviews is critical for ranking locally and building trust. We help you implement a process to consistently gather and respond to patient reviews.
- Google Business Profile Management: For our Elite Plan clients, we provide ongoing GBP optimization to keep your profile active and engaged. This includes managing reviews and ensuring your profile stays ahead of the local competition.
Technical SEO: Fixing the Basics for Optimal Performance
Even the most beautiful websites can fail if the technical SEO isn't right. As a web designer, I build every site with SEO in mind from the start, but every site needs maintenance. Our technical SEO ensures your site loads fast, works perfectly on mobile, and has a solid structure that search engines can easily understand.
- Google Search Console Installation & Verification: This is the direct line to Google. We install and verify Google Search Console to monitor your site's performance and ensure your web pages are being properly indexed.
- HIPAA Compliant Analytics: We deploy a HIPAA compliant analytics solution from day one to protect patient data while still giving you valuable insights into your website traffic.
- Technical Audit & Fixes: We perform a full audit to identify and fix critical issues that hurt your search ranking, including slow speed, broken links, and mobile usability problems.
Content Creation: Building Your Clinic's Authority
Content is the fuel for your clinic's growth. Our strategy is simple but powerful: create valuable, FAQ-style blog posts that answer the questions your potential patients are already asking. This establishes your clinic as an authority, builds trust, and helps your site rank for valuable keywords.
- High-Quality Blog Posts: Our Growth and Elite plans include new, expertly-written SEO blog posts every month. We focus on frequently asked questions and high-impact topics to drive traffic and increase your authority.
- In-Depth Keyword Research: We research and identify profitable services and keywords that drive patient traffic, such as "dental implants" or "Invisalign" in your area
- Content Gap Analysis: In our Elite plan, we perform a Competitor Content Gap Report to find topics your competitors are ranking for that you're missing out on.
Backlink Building: Earning Authority and Trust
Backlinks are essentially "votes" from other websites. When high-quality health-related websites link to your clinic's site, it tells Google that you are a trusted and authoritative source. We focus on building a sustainable, high-quality backlink profile to boost your search rankings.
- Quality Backlinks: Our Growth and Elite plans include a targeted backlink building strategy to secure quality backlinks from reputable health-related sites.
Ongoing Optimization: Your Practice, On Autopilot
SEO isn't a one-and-done task; it's an ongoing process. For our Growth and Elite plans, we provide continuous optimization and reporting to ensure your clinic stays ahead of the curve.
- Monthly Performance Reports: We provide a comprehensive report on your rankings, local traffic, and performance so you can see your SEO investment in action.
- Quarterly Strategy Review + ROI Report: For our Elite plan clients, we provide a deeper dive into your strategy and a clear report on the return on your investment.
- Conversion Rate Optimization (CRO): As an Elite client, we don't just focus on traffic; we optimize your website to ensure more of that traffic converts into paying patients.
Work Process
Workflow Strategy
1.
Discovery
We analyze clinic needs, research the Patient base, and understand clinic goals.
2.
Design
We craft intuitive, pleasing interfaces that align with your clinic and patient expectations.
3.
Delivery
We finalize and launch the clinic website , ensuring it's fully functional and ready for patients.
Ready to Transform Your Clinic’s Website?
Get a free 15-minute website audit to see how we can help your clinic fill appointment books, reduce no-shows, and convert more visitors into booked patients just like the clinics we’ve worked with.
